About Us

All About is the Hub for businesses and freelancers operating in the Digital Media sector in Birmingham and the wider West Midlands. We are a not for profit membership organisation with the sole purpose of supporting Digital Media Businesses in our region.


  • to help and support, develop and grow, an energetic, exciting and compelling creative and digital media sector

  • to foster strategic partnerships between digital media businesses, focusing on Birmingham and the wider West Midlands, effectively combining specialisms to deliver complex digital projects both in the UK and internationally

  • to provide support through a common secretariat that can access national, European and world-wide opportunities representing businesses as consortia as well as individuals

  • to lobby both local and central Government for support of the digital media sector in our region, and provide input to the Government’s industrial strategy relevant to our sector

Meet The Team


Paul Davies – Founding Member, Managing Director of Vyka Media

Paul is a digital and television producer best known for his work in the education, cultural heritage and communities’ sectors. His passion to support stems from his company’s increasing need to rely on the skills of specialists around him to fulfil the ever more fragmented and complex needs of the fast expanding digital production field.

For over ten years Paul has driven initiatives to support local networks; assist with recruitment, apprenticeships and regional graduate retention; drive innovation and catalyse digital business growth. He sat on The Advantage West Midlands Media COG, has been a NESTA creative mentor with a brief specific to growing digital business networks, and currently advises on sector specific business strategy.

Paul began his career at Central TV, first as a researcher before becoming a senior producer in factual programmes. His previous company, Television Junction, was a major producer for Channel Four Learning, Teachers TV and BBC Education, taking a lead in early interactive media development for products aimed at children and schools. He is a BAFTA nominee, a Royal Television Society Award winner and nine times nominee including for diversity and digital innovation.


Judith Mackay – Chair, Managing Director of Projects in Motion

Judith has extensive broadcast and multi-media experience as a Midlands based producer/director as well as a track record in successful project development and management.

She is a pro-active champion for the thriving digital cluster in the region and is currently Chair of  She is committed to working through DMB to further the cluster's potential by supporting, coordinating and helping to grow a wealth and jobs generating synergetic sector for rapidly changing market places. 'We are already a key sector for the regional economy but because we are mostly small businesses we are often under represented. Our aim is to create a strong and coherent voice to redress this balance for creative digital endeavours from mass media to social media, from screen, image and sound to the new technologies that add value to other economic sectors"

Judith runs Projects in Motion, a company that realises commissions, projects and events where moving images are involved and has a public and private sector client base.

Previously she held successive roles with Birmingham Cable Corporation as a Director and then as Head of Local Programming and Production Services. She was responsible for business planning, growth and operational management of Birmingham Cable's local television output including Cable 21 - the first professional Birmingham television channel. She created a range of programming strands for the channel from the BCTV Magazine, to More than the Score, Health Quest and Let's Talk Business. 

She was then Head of Aston Media at Aston University where she set up and grew a viable multimedia communications business in an educational environment. She secured more than £5m of external funding to create two digital television channels under the banner of Business and Learning Connections. She also won substantial funding from the Department of Health to pilot digital interactive television learning for the NHS workforce.


Peter Sinnott – Director, Managing Director Peter Sinnott Business Coaching

Peter is an established businessman having founded two companies and managed a third during his 25 years in business. His background is in Telecoms and Satellite Communications and his last business was a thriving communications company in West Africa where he worked and lived for over 12 years.

Since returning to the UK in 2009 Peter, as a Business Coach, has used his vast knowledge and experience growing businesses from ground zero to exiting to help other business owners across the West Midlands to maximise the performance of their businesses and realise some of their goals and ambitions.

Peter has worked with the founding members of the original Digital Media Businesses Cluster to develop the new format, and looks forward to creating an active and successful digital media sector in Birmingham and the wider West Midlands conurbation. 


Barry Matthews – Director, Fellow of the Institute of Chartered Accountants

Barry has spent his working life in accountancy initially joining Coopers & Lybrand Chartered Accountants in Birmingham.  He later left to start his own practice which was merged with Bissell & Brown Chartered Accountants in Sutton Coldfield in 1985.

Barry is a Past President of the Birmingham & West Midlands Society of Chartered Accountants and a National Council member up till 2015.  He also chairs the ICAEW West Midlands Regional Economic Strategy Board and attended various local economic groups such as West Midlands Business Group and panels of Advantage West Midlands before its demise.

In the 1970s Barry was the Honary Treasurer and Company Secretary of Birmingham Arts Laboratory,  later working as its Administrator as well as the Birmingham Arts Shop which was the forerunner of the Convention & Visitor Bureau, Birmingham Arts Marketing Partnership.

Barry found a niche market in the arts sector preparing accounts and conducting audits for theatre and dance companies including several London-based national dance companies.  This expanded into work with media companies such as Media Development Agency, Birmingham International TV & Film Festival, HI8US, and later Flatpack. He also worked for production companies of which the most successful was Maverick TV